It’s been said that “A jack of all trades is a master of none,” and we couldn’t agree more. Many high-performing companies have a specialized, narrow focus. Just look at Michelin, Roku, Sleep Number and Gorilla Glue. They put all their effort into one type of product, and they’re all at the top of their game. Here are three reasons to choose a partner that excels in a specific niche rather than a diversified “jack” that tries to do it all.
1. Deeper Expertise
Companies that try to be all things to all customers can’t match the depth of expertise of their singularly focused peers. Meanwhile, those that put all their energy in a narrow area have the ability to build a better product and make it the best it can be. They become experts who customers rely on for advice and guidance.
Since 1987, Carow has focused on select premium products for the essential oils and aromatherapy markets, including caps, droppers and bottles. We dispense greater knowledge and insights in these packaging areas. Our technical experts help you identify and solve problems, choose the best products for your application and ensure your success. Plus, our deep knowledge of the entire packaging life cycle provides a total solution and expert support, from product development through production.
2. Authenticity
A company with a broad focus may not have as much of a grasp on your interests and concerns. They may not have the same passion for your success, inspire the same degree of confidence or even hire the same level of talent to truly understand your business and build an authentic connection.
Carow builds authentic connections. You can sense that we truly understand your needs, know your industry regulations and requirements and the products and solutions available to meet your unique challenges. We’ve solved problems for other companies like yours and know what works and what doesn’t. We can find the exact product you need—at the right price—to protect your profit margins.
See how we connected a customer with a unique tamper-evident dropper assembly that wouldn’t degrade or cause the bands to get twisted off during the capping process here.
A real testament to our authentic commitment to your success? Our first customer is still with us, after almost 40 years.
3. Agility
Companies with a wider portfolio may not be as flexible or responsive as you need them to be. However, specialized companies can pivot quickly and customize their products to meet your needs.
When challenges arise that require more than our superior ready-made solutions, we can create customized solutions that meet your needs. See how we created a custom-colored cap to match the logo and labeling for this customer, and how we sourced German-made bottles and switched to a domestic-made cap for this customer.
Focused on You
As a focused packaging expert, Carow dispenses all these advantages. In addition, we offer a variety of services, including technical assistance, a packaging lab and an on-staff engineer. Unlike competitors, we even have a process engineer on site to help address specific product and filling issues and continually improve our products.
To learn more about how we can set the stage for your success, contact us.
