The essential oil market is rapidly expanding. While it had an estimated market value of USD 62.7 billion in 2023, its CAGR is expected to more than double over the next ten years! This incredible expansion can be directly linked to consumers actively seeking natural and organic products that promote overall well-being. But, as the essential oil market explodes, so does the need for effective, quality essential oil roll-on packaging.
Roll-on products have become practically synonymous with essential oils. According to MarkWide Research, roll-on bottles are ideal for essential oils “due to the increasing demand for convenient and easy-to-use packaging solutions” in cosmetics and personal care.
Roll-on product benefits include:
- Ease-of-Use. Just roll a product on and experience its benefits immediately!
- Portability. Unlike other methods of using essential oils, such as diffusers or sprays, roll-on bottles fit conveniently in a pocket or purse. They also make excellent travel accessories.
- Precision. The roll-on design releases oil directly onto a specific location of the body(the most common areas are wrists, temples or behind ears — places with thinner skin that absorb oils faster due to the proximity to blood vessels under the surface).
- Less Waste. Unlike aerosol products, where sprays can quickly evaporate in the air or spread to unintended areas, roll-ons adhere directly to the targeted skin.
- Familiarity: Consumers associate essential oil bottles, and specifically 10ml vials, with roll-on applications.
- Comprehensive Product Benefits. Swipe a roll-on across the temples to alleviate tension headaches. Roll the soothing scent onto a wrist to promote a carefree night of slumber or during the day to increase focus. Use it on acne to help clear up skin. Or just relax and lay back, enjoying a calming scent that is almost transcendent in its ability to whisk away worries and stress!
Unfortunately, despite their many extraordinary uses, many essential oil roll-on products have issues, with one issue rising above the others: leakage.
The Problem With Essential Oil Roll-On Products
Ask any essential oil consumer, and you’ll likely hear angry stories of leaking bottles that have ruined cell phones, clothing and even furniture. These complaints will often be accompanied by random theories of the cause of these leaks. But most of the time, the cause of these leaks is not a mystery at all. Many essential oil manufacturers rely on overseas companies, particularly those in China, for their roll-on vials and bottles. However, the quality of these products is seldom consistent and often questionable. One problem is the common practice for companies in China to outsource parts of their production. For instance, they may source vials from one company and caps or fitments from another. This can result in poor fits, which create ongoing leakage issues. Other times, the problem is the opposite of leakage — where the rollerball housing is too tight, so it doesn’t distribute enough oil.
Dispensing Success With Carow
At Carow, many of our clients call us after mounting frustrations from their China-based essential oil roll-on packaging manufacturers. You won’t find those problems with Carow products. Most of our systems have passed stringent pressurized leak testing. We also offer a standard vial option, as well as an 18-DIN option, which allows our customers to use the fitment and cap with any 18-DIN bottle. As a result, they are not only ensured high quality and a perfect fit but receive more options. We offer different materials and custom colors, which makes for an unlimited range of options that competitors can’t match.
The Carow advantage goes beyond color and style, though. As a domestic U.S. supplier, we offer faster turnaround times, more sustainable shipping, eco-friendly manufacturing and more. In fact, our best-selling amber vial option contains up to 75% PCR (post-consumer recycled) glass! In addition, our focus on product innovation, as well as our impressive agility and proactive approach, gives you a consistent market advantage. That’s why, for forty years, we’ve been the relied-on preferred packaging source for the most illustrious essential oils.
For more information about our essential oil roll-on systems and other products, contact us.
